In 2017, the Kapok Award officially entered its 12th year, a cycle of twelve years. As the organizer of the Kapok Award, the Guangzhou Design Week Organizing Committee also hopes that on the occasion of the 12th year of the Kapok Award, it will be more relevant. From the perspective of the contemporary Chinese consumer market, the design evaluation system of the Kapok Award is rebuilt, and Chinese design continues to move forward with a more international perspective. After half a year of strategic work, the organizers of the Kapok Prize recently announced the 2017 upgrade plan of the Kapok Prize to the outside world.

Upgrade 1:
"Interior Design Award + Product Design Award"
to build a large design evaluation standard system

In 2017, the "Kapok Award" no longer only focuses on the product-centric "front-middle-rear" design-driven system as in the past 11 years, but focuses on an all-round overall design practice centered on human settlements. , to build a healthy, fair, correct and complete large-scale design evaluation standard and promotion system for the whole society.

Among them, "Interior Design Award", the key award of "interior design category", is open to designers or design institutions who have completed interior space projects between 2016 and September 30, 2017; the nationality of the participants is not limited. Participants can only submit a maximum of 3 sets of works, but the indoor space project must be in China. The scope of participation includes but is not limited to: retail, residential, office, public facilities, hotel and catering, leisure and entertainment, exhibition activities and other space works. There are "Annual Interior Design Award" and "Annual Interior Design Supreme Award", of which the interior design award does not exceed 20% of the total number of participants, and the interior design supreme award does not exceed 10.

The "Product Design Award", a key award in the "product design category", is open to companies that have launched new products in the Chinese market after April 15, 2016 and have product design intellectual property rights. The participating products must be closely related to the living space. related. The scope of participation includes but is not limited to: 3C digital, furniture, outdoor, bathroom, office facilities, building facilities, kitchen, lighting, fabrics, etc. There are "Annual Product Design Award" and "Annual Product Design Supreme Award", among which Product Design Award No more than 20% of the total number of entries, and no more than 10 product design supreme awards.

Upgrade 2:
"Design Fashion Award + Design Concept Award"
to find the most beautiful design in consumer language

As one of the most recognized Chinese design awards in the domestic consumer market, the Kapok Award has been continuously digging deep into the needs of consumers' current living aesthetics and lifestyles. At the same time, it caters to the "beauty" era of Chinese living consumption. If necessary, the "Design Style Award" with "style" as the identification language is set up under the "Interior Design Category", and the "Design Concept Award" with "Product" as the identification language under the "Product Design Category", and All are named after the most beautiful designs.

It is reported that the "Design Fashion Award" is a special award for style and aesthetic space design established by the organizing committee and the previous "Kapok Award" product design award-winning enterprises to deepen cooperation. The interior designers recommended by the winning companies of the "Kapok Award" product design award by the organizing committee will participate in the evaluation. Participating works must conform to the category of the established style aesthetic space category and have a unique demonstration aesthetic space project case.

The "Design Fashion Award" special award will be subject to separate evaluation rules. The special awards that have been established in 2017 are: the most beautiful retro space design award (partner: Marco Polo 1295), the most elegant luxury space design award (partner: DPI imported ceramic tile museum) , The Most Beautiful Modern Space Design Award (Partner: New Materials), The Most Beautiful European Space Design Award (Partner: Xiou Stone)

The "Design Concept Award" is also a special concept design award for the corresponding product category established by the organizing committee and the previous "Kapok Award" product design award winners. It is open to any individual professional designer (including design school students, design enthusiasts) or institutions. There are no restrictions on the nationality/registration place of the individual/organization participating in the assessment.

The special awards of "Design Concept Award" will be subject to separate evaluation rules. The special awards that have been established in 2017 are: the most beautiful ceramic tile design award (partner: Huapeng Ceramics), the most beautiful wood design award (partner: creative players), the most beautiful Lighting Design Award (Partner: Morona Yishu Lamp), Most Beautiful Shower Room Design Award (Partner: Yali Shower Room)

Of course, the Kapok Award also follows the international practice to set up a special award for the jury, awarding the "Craftsman Spirit Award", "CMF Innovation Award" and "Product Manager Award".

Upgrade 3:
The lineup of the ultra-luxury review committee
is designed with the unique vision of the industry chain

In 2017, the "Kapok Award" further focused on "improving the quality of life in human settlements", hoping to build a platform for design and manufacturing, consumer information communication and demand interaction with the goal and mission of "design-driven industrial upgrading". A flexible cycle is established between product design, industrial manufacturing, brand communication and consumers. Therefore, the selection of outstanding design products and interior works from an all-round perspective of the industry chain has also become a major feature of the 2017 Kapok Award.

Since the design is evaluated from the perspective of the industrial chain, the jury of the 2017 Kapok Award is naturally different from the traditional design awards. It will be composed of domestic and foreign experts and opinion leaders from multiple dimensions such as “investment, development, design, and media” related to the industrial chain. Co-chaired, through the unremitting efforts of the Organizing Committee of Guangzhou Design Week, the organizer of the Kapok Award, the jury committee of the Kapok Award, which can be called "the most luxurious in history", has been established. They are:

Member of the European Innovation Design Leadership Council Board Member and Chairman of the German National Design Council who has made outstanding contributions to German design - Andrej Kupetz (Andrew Kupetz)

Asia Education Leadership Award from Dubai 2014 Best Interior Design Professor, International Interior Architect / Member of the Board of Directors of the Federation of Designers Groups (IFI)—Albert S. Fakhoury (Albert S. Fakhoury),

an internationally renowned master of color design and management, director of the Global Color Trend Association, and dean of the Swedish NCS Color Institute—Karl Johan Bertilsson ( Carl John Bertilsen)

International Interior Architect/Designer Association 2015-2017 Chairman-designate and 2017 Chairman, Chairman of Leung Chi Tin Designers Limited (SLD) - Mr. Leung Chi Tin

, JP, Chairman of Hong Kong Design Center, Hong Kong Chairman of the Design Committee - Yan Zhiming

, member of the investment and merger committee of domestic listed companies, well-known investor, executive president and investment director of the fourth quadrant incubator of Qifu Capital - Weng Shaobin

, one of the top ten super luxury houses in Asia known for his design excellence, Xiamen "Henghe Qishang" project General Manager, Vice President of Henghe Land Group, Founder of Feiyi Platform - Fu Shenghua , Senior Media Person, Chief Operating Officer of

iColor, a domestic high-end design service platform - Zhou Ying


, environmental quality, social compatibility, materials and details, manufacturing process and quality, ergonomics, functionality, user-friendliness, safety, accessibility, sustainability, durability, energy efficiency, environmental compatibility” etc. The Kapok Award judging criteria selected excellent products and indoor works to be selected for the 2017 Kapok Award, and attended the awards ceremony to crown the winners.

Upgrade 4:
Set up a special observer system
to crown the design with a more just attitude

In addition to setting up an "industry chain-type" ultra-luxury jury, the 2017 Kapok Award also created a precedent for domestic design awards and established a special observer system. Starting from 2017, a senior person in the design industry will be invited every year. As a special observer of the Kapok Award, the special observer will observe and supervise the on-site evaluation work and process of the jury committee in an independent capacity to ensure the fairness, impartiality and openness of the evaluation of the Kapok Award.

The first special observer of the 2017 Kapok Award is Kelvin Goh (Wu Yonghui), a Chinese from Singapore. As the founder of Blakk Design, a top design agency in Singapore, which is well-known in the field of cutting-edge product design in Europe and the United States, Kelvin is not a professional designer. Design was previously an investment manager of an investment company in Singapore. Because he was optimistic about the prospects of the design industry, he co-founded Blakk Design with Jaren Goh in 2006. For more than ten years, Kelvin, who has entered the design industry from a business perspective, has been received by the United States, Britain, France, He is favored by high-end luxury brands in Germany. The luxury brands he has cooperated with include: iam+, GUCCI, CARTIER, MCM, etc. At the same time, Kelvin is also very familiar with Chinese design, home furnishing, and electronics manufacturing, because he has always insisted on international design + The proud Chinese manufacturing power exports high-quality products to Europe and the United States. It can be seen that Kelvin is a senior expert integrating the multi-dimensional energy of "commercial, design, and manufacturing". At the same time, he has extraordinary international design aesthetic ability. As a special observer, Kelvin hopes to crown the design with a more open attitude, and also bring more comprehensive design cutting-edge information and resources to the Kapok Award-winning designers and enterprises.